Summary of Multimodal Branding and Wayfinding System Plan


Contact Information

Organization: KCATA
Contact person: Shawn Strate
Title: Planning Manager
Phone: 816-585-3672
Organization address: 1200 E. 18th Street
  Kansas City, MO    64108

General Information

Project title: Multimodal Branding and Wayfinding System Plan
Project description: The Multimodal Branding and Wayfinding Plan will provide conceptual planning, wayfinding guidelines and specifications to create a unified regional bikeway network and provide important navigational information to users of the bikeway, trail, and transit systems. Coordinated wayfinding installation is recommended for the Smart Moves 3.0 Transit Plan mobility hub system, MetroGreen® corridors and Regional Bikeway Network systems. Primary users will be cyclists, pedestrians and transit users. This plan will focus on navigational improvements between key destinations, such as activity centers, mobility hubs, and state and national bikeway, trail and transit systems. Benefits include: •The navigational systems that support cycling, walking and transit mobility will reinforce bikeable, walkable, transit-oriented land use patterns. •Encourage more cycling and walking trips resulting in increased active transportation lifestyles and overall public health. The National Household Travel Survey, reports 25 percent of transportation trips in the U.S. are one mile or less. If a navigational system could make it easier for people to reach first and last mile destinations, the benefits to public health would be significant. •Reducing motorized travel will protect air quality resulting in better public health. •This work will build upon past regional investments in major SmartMoves transit corridors, regional bikeways and MetroGreen® trails. The region has over 200 miles of the regional bikeway network existing and over 250 miles of MetroGreen® trails. The region will benefit economically active transportation navigational system by decreased transportation cost, increased propriety values, decreased health care cost, and attracting new employers and tourism. Moreover, the American Planning Association in report titled Investing in Place for Economic Growth and Competitiveness (PDF) that, “81% of Millennials and 77% of Active Boomers say affordable and convenient transportation alternatives to the car are at least somewhat important when deciding where to live and work.” This work will establish a hierarchy of destinations typologies, and will address protocols for the look and feel of system-wide signs and markings to identify regional corridors. The plan will include implementation strategies and the prioritization of developing wayfinding plans for existing networks. The wayfinding plan will serve communities by providing a framework to support wayfinding planning efforts in a seamless and coordinated manner. The plan will explore national best practices that implement creative and flexible design options where appropriate. The plan will address wayfinding systems for on-street bikeways networks including decision signs and confirmation signs. The plan will also address a wayfinding system for trails along linear greenway systems. The plan will also provide information about fabrication and cost. Implementation strategies will address funding sources and the prioritization of developing wayfinding plans for existing networks. This planning process will be truly regional in scale, with numerous local communities participating in the planning and decision-making process. This community support will be essential to implementing the results of the plan throughout the region. The planning process would take advantage of state of the art approaches to engage the public.
Project Type: Sustainable Places Project
Project Contact: Shawn Strate
Project Location: MARC MPO Planning Area: (Cass, Clay, Jackson, Platte Missouri Counties and Leavenworth, Johnson, Miami and Wyandotte Kansas Counties)
Project Scope: Objectives: • Create a Project Steering Committee. • Maintain robust project management and quality control including at a minimum monthly updates • Develop consensus of community stakeholders • Sustain a robust public involvement process to gather input and communicate concepts • Use national best practices in wayfinding for regional systems during the development process • Develop a wayfinding system that can expand incrementally • Develop a wayfinding system to encourage place making through regional and local branding. • Evaluate ways to incorporate emerging wayfinding technologies and recommend strategies. • Master plan for corridor prioritization for wayfinding. The plan’s task and deliverables are included, but not limited to: • Background Inventory and assessment of current transit, bikeway and trail wayfinding and branding practices in the MPO area. • Select area field reviews. • Assessment of national best practices in wayfinding for regional systems • Assessment of the 2002 Design Guidelines for MetroGreen® “Trail Signage” and determine which part(s) need to be updated. • On-road regional signage options that comply with the Manual on Uniform Traffic Control considering the full flexibility of optional guidance. • Wayfinding for concept level trail design standards. • Concept level design for mobility hubs with regard to adjacencies of services. • Concept wayfinding system to for regional and local branding and destination hierarchy. • Preferred wayfinding system. • Specifications for sign and pavement marking placement. • Cost estimates for fabrication and installation. • Wayfinding operations and maintenance cost. • Integrated wayfinding technology recommendations • Options to integrate with existing signage systems • Phased implementation plan that identifies coordinated wayfinding installation for the Smart Moves mobility hub system, MetroGreen® corridors and Regional Bikeway Network systems. • Develop a Memorandum of Understanding to help advance the use of the document across jurisdictions.

Project Financial Information

Total Cost: 220  (Thousands of $)
Federal amount 164  (Thousands of $)
Minimum Funding amount 124  (Thousands of $)
Match amount: 56  (Thousands of $)
Source of Local Match: KCATA ($10k), multiple jurisdictions (various)

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