Survey Design for Local Governments

Surveys can provide you with valuable information about people and their opinions. But far too often, surveys collect incorrect information due to poor design. Chris Tatham will provide an overview of the different types of surveys, discuss general survey applications and customer service surveys, and outline a variety of techniques for designing surveys. If you develop or analyze citizen surveys or are involved in public engagement activities, you don't want to miss this session!

Tatham, vice president of the ETC Institute, is one of the nation's leading authorities on the development of statistically valid, community-based, market research for governmental organizations. During the past 10 years, he has designed and implemented community-based research initiatives for more than 150 agencies in more than 30 states.